BloodSample360 Website Project

How BloodSample360 Increased Local Visibility and Streamlined Service with Our User-Friendly Website Redesign

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About BloodSample360 Website

BloodSample360 is a mobile phlebotomy service catering to Chester and Manchester, offering clients the convenience of blood testing at their doorsteps. The company was in need of a website redesign that would better reflect its services, improve user experience, and enable functionality to charge delivery fees based on distance.

Objective

The client’s goal was to overhaul the website to enhance the user experience and integrate a distance calculator into the shipping system.

The distance calculator would allow them to charge clients living outside their usual delivery areas according to the number of miles.

In addition to these functionalities, they wanted a clean, SEO-optimized website that was easy to navigate and drove conversions.

Our Approach, Strategy, and Solution

We started by reviewing the client’s previous website, which had several issues with user experience, a lack of clear calls-to-action (CTAs), and poor organization of information.

The homepage was underwhelming and lacked direction for users to take meaningful actions, such as booking an appointment. The site needed better navigation, clearer service descriptions, and stronger calls to action.

After our discussion, we agreed on a new structure and user experience that would improve navigation and increase conversions.

We also decided to integrate a distance calculator into the shipping system to automatically calculate delivery fees for clients outside the designated delivery area.

We worked on enhancing key sections of the homepage to include CTAs like “Book an Appointment” and added clearer service descriptions with attractive icons and easy links to further information.

With the layout finalized, we created a draft of the site and presented it to the client for feedback. Based on their input, we refined the design to match their expectations.

Solution Delivered

We delivered a bespoke, SEO-optimized website that met the client’s goals. The site was easy to navigate, with clear CTAs throughout, such as “Book an Appointment” and “Learn More” for each service. 

The homepage now effectively highlights the business offerings and key areas for user interaction. Additionally, the distance calculator was successfully integrated into the checkout process, ensuring fair and transparent delivery charges. 

We also linked the website to the Google Business Profile (GBP) page to enhance local SEO efforts.

Client Results and Outcome

The new website led to improved visibility in local SEO, ensuring BloodSample360 attracted more clients from Chester and Manchester

. The integration of the distance calculator streamlined the client’s shipping process, while the enhanced user experience made it easier for potential clients to learn about services and make bookings.

The client was extremely satisfied with the outcome and expressed great pleasure in how the website aligned with her business needs and helped her connect with a wider audience.

Here’s a review from BloodSample360: “We are absolutely delighted with the new website created for BloodSample360! The team truly listened to our needs and delivered a site that is both user-friendly and highly functional. The addition of the distance calculator has made a huge difference, allowing us to charge fair delivery fees based on distance, which has streamlined our service offering.

The website is now SEO-optimized, making it much easier for local clients to find us. We also love the improved navigation and clear calls to action, which have already resulted in more bookings.

The process was smooth, and the final result exceeded our expectations. Thank you for the fantastic work”

The website redesign successfully elevated the business, giving it a professional and functional online presence that not only improved user experience but also increased local traffic and conversions.

Do you also need a custom website for your business that delivers results? Don’t wait any longer. Contact Us Now! 

How it works

Easy, fast, and just simple steps to start enjoying all the services we provide.

1

Choose a Package and Make Payment

Select the web design package that best suits your requirements and complete the secure payment process.

2

Submit Your Website Content

Provide us with the necessary details and materials for your website to ensure we capture your vision accurately.

3

Receive Your Completed Website

Our team will craft your website based on the information provided and deliver it to you promptly.

Never worry about your website again with our stress-free website support.

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