22 Ways to Market Your Cleaning Business & Get Clients Fast in the UK

If you run or plan on running a cleaning business in the UK, you know that getting clients fast is the key to success. The competition is tough, and relying on word of mouth alone won’t cut it. You need a strategy that works; one that brings in leads quickly and keeps your schedule full.

At Texttot Digital, we’ve helped businesses like yours attract more clients using proven marketing techniques. Whether it’s digital marketing, networking, referrals, branding, or a strong website, each method plays a role in getting your business in front of the right people. 

In this guide, we’ll walk you through 22 actionable ways to market your cleaning business effectively. No fluff; just clear, practical steps to help you grow fast, especially if you are just starting your cleaning business. So let’s get started.

1. Optimize Your Google My Business (GMB) Listing

If you want to get cleaning clients fast, your Google My Business (GMB) listing is one of the most powerful tools at your disposal. When someone searches for “cleaning services near me” or “best cleaners in [your city],” Google prioritizes businesses with complete and active GMB profiles. If yours isn’t optimized, you’re losing clients to competitors.

First, claim your business on Google My Business if you haven’t already. Fill out every section; your business name, address, phone number, website, services, and hours of operation. 

Then add high-quality photos of your work, your team, and even before-and-after shots. Google rewards businesses that actively update their profiles, so post updates regularly.

2. List Your Business on UK Local Directories

In the UK, homeowners often turn to business directories when looking for services. If you’re not listed on major platforms like Checkatrade, Yelp, Trustpilot, Rated People, and Bark, you’re leaving money on the table.

These directories act as lead generators as potential clients visit these sites, search for cleaning services, and request quotes from listed businesses. Some platforms, like Bark, even send you leads directly, allowing you to respond and secure bookings.

To maximize your results, create a detailed, professional profile on each platform. Include customer reviews, service descriptions, and clear pricing information where possible. If a directory offers a premium listing option, consider investing in it. Many businesses see a significant increase in leads when they list their businesses on directories.

3. Improve Your Website’s SEO to Rank Higher

Your website is your 24/7 salesperson, but if it doesn’t appear on Google’s first page, most potential clients will never find you. That’s why SEO (Search Engine Optimization) is critical.

To improve your ranking, focus on local SEO. Use location-based keywords throughout your site, such as; “Professional cleaning services in Leeds,” “Best house cleaners in Glasgow,” or “Affordable office cleaning in Bristol”

Next, create a dedicated service page for each major city you serve. If you cover multiple locations, a single page won’t cut it. Google prefers highly relevant, location-specific pages.

You also want to make sure your website loads quickly, is mobile-friendly, and has clear calls to action (CTAs) like “Book a Free Quote” or “Call Us Today.” These small changes can double or even triple your conversion rate.

4. Offer Online Booking on Your Website for More Conversions

People hate going through rigorous processes to hire a business or service. If the only way to book a service on your website is through call or email, you’re losing business. Adding an online booking system makes it easier for clients to hire you instantly.

A simple calendar system where customers can choose a time slot and book a cleaning service can increase your bookings significantly. Platforms like Calendly, SimplyBook.me, or Booksy integrate seamlessly into websites and allow clients to schedule services without hassle.

The easier you make it for someone to book your service, the more clients you’ll get.

5. Post Before & After Photos on Social Media

Nothing sells cleaning services better than visual proof. Before-and-after photos show potential clients the real impact of your work and build trust instantly.

Post these images on Instagram, Facebook, and even TikTok with engaging captions like:

“This home hadn’t been deep cleaned in over a year. Look at the difference! Want the same results? Book now!”

Social media algorithms favor high-engagement posts, so encourage comments and shares by asking followers, “Which do you prefer; before or after?” or “Tag someone who needs this level of clean!”

By consistently posting these visuals, you’ll build credibility, attract engagement, and turn followers into paying clients.

6. Build a Strong Referral Program

Word-of-mouth marketing is one of the fastest ways to get cleaning clients, but you can’t just wait for people to recommend you. You need a referral program that motivates them to do it. 

Studies show that 92% of people trust recommendations from friends and family over any form of advertising. If you give people a reason to spread the word, you’ll get more clients without spending heavily on ads.

Offer a discount, cashback, or free service to clients who refer someone to you. For example, “Refer a friend and get 20% off your next cleaning” is a simple but effective way to encourage referrals. 

The key is to make it easy for people to share your business. Send a direct referral link via email or WhatsApp so your happy clients can forward it to their friends instantly.

Don’t forget to track referrals so you can reward customers properly. Use a simple tracking method like a referral code or form, or use software like ReferralCandy or TapMango if you want an automated system.

7. Network with Local Businesses and Property Managers

If you want a steady stream of cleaning jobs, networking with the right people is essential. Business owners, real estate agents, landlords, and property managers are always looking for reliable cleaners. By building relationships with them, you can secure long-term contracts and referrals.

Start by attending local business networking events, chamber of commerce meetings, or landlord association meetups. Introduce yourself, hand out business cards, and let people know what you offer.

For commercial cleaning, reach out to office managers, restaurants, gyms, and retail stores. Many businesses prefer to work with a trusted cleaning company rather than hire different cleaners every time. Offer them a free trial cleaning or a discount for their first booking to get your foot in the door.

Another great strategy is to partner with Airbnb hosts and property management companies. These businesses constantly need cleaning services for their rental properties. If you can establish yourself as their go-to cleaner, you’ll have consistent work year-round.

8. Position Yourself as an Expert with Content Marketing

People trust experts. If you position yourself as a knowledgeable professional in the cleaning industry, more clients will choose you over competitors. 

The easiest way to do this is through content marketing; sharing helpful cleaning tips, industry insights, and problem-solving advice.

Start by writing blog posts on your website about topics your clients care about, such as:

• “How Often Should You Deep Clean Your Home?”
• “The Best Way to Remove Stubborn Carpet Stains”
• “Why Professional Cleaning Saves You Time and Money”

Optimizing these articles with the right keywords will also improve your SEO ranking, making it easier for potential clients to find your business online.

Additionally, you can create short videos showing cleaning hacks and post them on Instagram, TikTok, and YouTube. People love watching quick, satisfying cleaning videos, and these can attract a lot of engagement. The more people see your brand, the more likely they are to remember you when they need a cleaner.

9. Get Featured in Local Publications and Community Groups

Being featured in a local newspaper, blog, or community magazine can boost your credibility and help you attract more clients. People tend to trust businesses that appear in well-known publications.

Start by reaching out to local journalists, bloggers, and community influencers. Offer to share expert cleaning tips or discuss common home cleaning challenges. Many publications are always looking for new content, and if you position yourself as a local expert, they’ll be happy to feature you.

You should also join community Facebook groups and forums where locals ask for service recommendations. Don’t just advertise, engage with the community by answering cleaning-related questions and sharing useful advice. 

When people see you as helpful and knowledgeable, they’ll be more likely to hire you.

10. Offer a New Client Discount or Bundle Deals

Sometimes, a small financial incentive is all it takes to turn a potential customer into a paying client. Offering a first-time client discount makes it easier for new customers to try your service without hesitation.

Then once the client hires you once and sees the quality of your work, they’re more likely to become a repeat customer.

Another strategy is to create bundle deals that encourage larger bookings. For example, instead of just offering home cleaning, you could bundle it with carpet cleaning, oven cleaning, or upholstery cleaning at a discount. 

Bundles increase the value of each job and encourage customers to book multiple services instead of just one.

11. Get More Reviews and Testimonials

Positive reviews and testimonials can make or break your business. If your business doesn’t have enough good reviews, potential clients might choose a competitor with a stronger online reputation.

Here are examples of some reviews from a cleaning site:

Why is this important? Because it builds trust. Statistics show that 88% of people trust online reviews as much as personal recommendations. So the more positive reviews you have, the higher your business ranks in search results. 

The best way to get more reviews is to ask. After a successful cleaning job, send a follow-up message thanking them for patronizing you and ask for their thoughts about the quality of your work. 

Testimonials with real names and photos build trust and influence new customers. So if a client gives you a great review, ask for permission to use it as a testimonial on your website and marketing materials.

In addition, it’s important to respond to reviews; both good and bad. Thank customers for positive feedback and professionally address any negative comments. A business that engages with its customers appears more trustworthy, and Google takes notice.

12. Create a Professional and High-Converting Website

Your website is the digital storefront of your cleaning business. If it looks outdated, takes too long to load, or lacks essential information, potential clients will leave and hire someone else. 

According to a study done by Stanford University, 75% of people judge a business’s credibility based on its website. If you don’t have a professional site, you’re losing clients before they even call you.

Your website should be simple, clean, and mobile-friendly because most people will visit it from their phones. 

At the very least, it should include your services, pricing, contact information, and a booking form. Adding customer testimonials, before-and-after photos, and a blog with cleaning tips can further build trust.

A high-converting website should also have clear calls to action (CTAs). Tell visitors exactly what to do next: “Call Now,” “Get a Free Quote,” or “Book a Cleaning Today.” The easier it is to book, the more leads you’ll get.

13. Use Paid Ads to Get Clients Fast

If you need clients immediately, paid advertising is one of the fastest ways to get results. Google Ads and Facebook Ads allow you to target specific locations and customer demographics, ensuring that your ads reach the right audience.

Google Ads work well for high-intent searches like “best home cleaning service in Birmingham.” With pay-per-click (PPC) advertising, your business appears at the top of search results, increasing your chances of getting booked.

Facebook and Instagram Ads are great for targeting homeowners, landlords, and business owners who may not be actively searching for cleaning services but would consider hiring you if the offer is appealing. 

Also know that running a limited-time discount or first-time customer offer in your ads can encourage people to take action quickly.

14. Leverage Instagram and TikTok for Viral Growth

Cleaning content is surprisingly popular on Instagram and TikTok. People love watching before-and-after cleaning transformations, cleaning hacks, and time-lapse videos. 

If you can create engaging and satisfying cleaning content, your videos could go viral and bring in a wave of new customers.

Post short clips of you and your team deep cleaning homes, removing stains, or organizing messy spaces. Use relevant hashtags like #CleaningHacks, #DeepCleaning, and #HomeOrganization to reach a wider audience. 

Engaging captions like “Would you let your house get this messy?” can also spark conversations and boost visibility.

If one of your videos gains traction, potential clients will start messaging you for bookings. Many small cleaning businesses have grown rapidly just by using social media effectively.

15. Set Up an Email Marketing Campaign

Email marketing is an effective way to stay connected with past clients and turn one-time customers into repeat customers. 

Since most people don’t need cleaning every week, sending them reminders, discounts, and seasonal cleaning offers can bring them back when they do.

Collect emails from customers when they book a service and send them a monthly newsletter with cleaning tips, special promotions, and referral program updates. 

If you cleaned their house six months ago, send a friendly reminder: “It’s time for your next deep clean! Book now and get a% discount.”

Email marketing tools like Mailchimp or ActiveCampaign allow you to automate these emails, saving you time while keeping your business top of mind for clients.

16. Offer Subscription Cleaning Plans for Recurring Revenue

Instead of relying on one-off cleaning jobs, create a subscription plan where customers can book regular cleanings at a discounted rate. 

A weekly, biweekly, or monthly cleaning plan ensures you have consistent income and helps clients keep their homes clean without having to remember to book each time.

For example, instead of charging £60 for a one-time clean, offer a monthly plan where customers pay £50 per visit for biweekly cleaning. The lower price in exchange for commitment makes it more attractive to clients, and you get guaranteed work.

Make the signup process easy by offering a simple online form or contract. This is an excellent strategy for homeowners, offices, and Airbnb hosts who need regular cleaning services.

17. Use Flyers and Door-to-Door Marketing in Targeted Areas

While digital marketing is powerful, traditional marketing still works, especially for local businesses. Well-designed flyers, postcards, and door hangers placed in high-income neighborhoods or business districts can attract new customers.

Focus on areas where homeowners are likely to hire a cleaning service, such as affluent residential neighborhoods, office buildings, and shopping areas. 

Also include a special offer to encourage people to take action on your flyers.

If you have the time, door-to-door marketing can also work. A quick, friendly conversation with homeowners or business owners can create trust and help you secure new clients.

18. Train Your Staff to Deliver Outstanding Cleaning Service

No amount of marketing can save a cleaning business with poor service. If clients are unhappy with your work, they won’t rebook, and worse, they’ll leave bad reviews that hurt your reputation. 

High-quality service is the best marketing tool you have because happy customers will keep coming back and referring others.

Train your team to be detail-oriented, professional, and punctual. Provide them with a standardized cleaning checklist to ensure consistency. 

Additionally, always follow up with clients after a job to see if they’re satisfied. If any issues arise, address them immediately to maintain a positive reputation.

By focusing on quality and customer satisfaction, you’ll turn one-time clients into loyal customers who recommend you to others. And in the cleaning business, referrals and repeat bookings are what keep you growing.

19. Create an Eco-Friendly Brand

Going green isn’t just good for the environment, it’s a smart business move. More customers are choosing eco-friendly services, and positioning your cleaning business as environmentally responsible can set you apart. 

Infact, over 70% of consumers prefer to buy from brands that prioritize sustainability, and the cleaning industry is no exception.

Use non-toxic, biodegradable cleaning products and highlight this in your marketing. Showcase your eco-friendly practices on your website, social media, and promotional materials. 

Certifications from organizations like Green Seal or EcoLogo can add credibility. When customers know you care about their health and the environment, they’re more likely to choose your service over competitors.

20. Include Live Chat or Chatbots in Your Website 

Potential customers often have quick questions before booking, and if they don’t get answers fast, they’ll move on. A live chat or AI chatbot can provide instant responses, keeping visitors engaged and increasing conversions.

Chatbots can also answer FAQs, schedule appointments, and even collect customer details for follow-ups. This small addition can significantly improve your website’s ability to turn visitors into clients.

21. Use a Memorable Business Name & Logo

Your brand identity matters. A strong, easy-to-remember business name and a professional logo will help you stand out in a crowded market. Your name should be simple, relevant, and easy to spell, while your logo should be clean and recognizable.

A well-designed brand builds trust and makes your business look professional. If people can’t remember your name or recognize your logo, they’re less likely to refer you to others. 

So invest in branding that sticks in customers’ minds, and you’ll gain long-term recognition in the cleaning industry.

22. Keep Improving and Adapting to Market Trends

The cleaning industry is always evolving, and staying ahead of trends gives you a competitive edge. Whether it’s eco-friendly cleaning products, specialized disinfection services, or AI-powered scheduling tools, being proactive about new trends keeps your business relevant.

Pay attention to customer feedback, track what’s working, and adjust your marketing strategies accordingly. If you keep improving your services, branding, and customer experience, you’ll build a business that stands the test of time.

Your Website Is the Foundation of Your Marketing Success

You now have 22 proven strategies to get more cleaning clients fast. But here’s the truth: no matter how much effort you put into marketing, if your website isn’t built to convert visitors into clients, you’ll lose leads before they even contact you.

Your website is the most important marketing tool for your cleaning business. Infact, 88% of people won’t return to a website if their first experience was bad, and in the cleaning industry, first impressions matter.  

A slow, outdated, or hard-to-navigate website will drive potential clients away. Among several other factors we’ve discussed, people want quick answers, easy booking options, and a professional design that builds trust. If they have to struggle to find information or contact you, they’ll move on to a competitor.  

If your current website isn’t performing, it’s time for an upgrade. A well-designed, lead-generating site helps turn visitors into loyal clients. That’s where we come in. We specialize in building high-converting website for cleaning business like yours. 

If you’re serious about growing your cleaning business, let’s make sure your website works as hard as you do. Contact us today and start turning more visitors into paying clients.